Whether you’ve chosen to acquire a brand-new domain or upgrade your existing website, it’s essential to prepare ahead to avoid potentially disastrous Search Engine Optimization problems. Website relaunches, particularly those that include a modification of domain, can liquefy a brand name’s digital footprint and negatively effect sales driven from search.
You can secure the search equity you have actually worked hard to develop and discover brand-new chances for optimization by tactically preparing your transition. This resource will certainly cover ways to carry out the SEO checks needed to help your site keep and even enhance its digital supremacy.
Below are a few of the most essential optimization aspects to enjoy, however we recommend a complete Search Engine Optimization analysis to cover the many components of a web site redesign.
Know Your Website
During a website upgrade, it is possible that your page URLs might alter (even if you aren’t moving to a new domain). If not handled effectively, this can lead to a loss of individual page rankings, culminating in a loss of overall site presence in search engines. To prevent restoring search authority from scratch, webmasters have to inform search engines of these URL changes.
Beginning by creating a list of all the URLs on your website, and identify any pages that will have to be rerouted with a long-term 301 redirect. Many times, web designers will certainly skip implementing redirects for pages with minimal traffic; however, I advise redirecting all existing site pages whose URLs are changing, as these URLs may still provide some value for internal linking and Search Engine Optimization signals.
There are a variety of online tools, such as Screaming Frog, that you can make use of to crawl your site and help create this list. After an automated report, it is essential to manually review your list and sync each page with a URL on the new site. If there are fewer pages on your new site, ensure every page on your current website is being directed in the direction of a new, live page. Additionally, make certain to review all subdomains to ensure all URLs are accounted for before migration.
A 1:1 page redirect matches pages from your old site to corresponding pages on the new site. This can result in more work, but gives visitors a more consistent user experience. For pages doing not have a page-to-page redirect, match pages with comparable material to preserve relevance to users and value in search.
Test single pages from your current site with a redirect to the brand-new site to see if they are appearing in Google search results. When you’re satisfied that Google acknowledges your updates, you might continue with a total website upgrade. Prevent downtime and unexpected mistakes by upgrading chunks of your web site at a time. In addition, if you have a new domain, include this to Google Webmaster Tools, and send a sitemap to notify Google your brand-new material is live.
Analyze Inbound Hyperlinks
Incoming links assist establish authority for your pages in search. As URLs alter, links that indicate your digital material will certainly have to be updated.
Perform an incoming link audit to identify your link profile and produce a list of pages that should be reclaimed, then sort results by websites with the highest domain authority and importance. Direct links are chosen over rerouted links due to the fact that they have less moving parts and provide a quicker, clearer path to material.
Ideally, you need to get in touch with the web designer hosting each link indicating your site and request for them to upgrade the URL. If this is not obtainable due to the variety of links or webmaster inaccessibility, protect your link juice by developing 301 redirects that point old URLs to new ones.
If you are acquiring a new URL that was previously hosting another brand’s website, comprehend that you will certainly frequently acquire their backlink profile. Your brand name must investigate the source of these backlinks and update them accordingly to maintain or get rid of connections as required.
Conduct A SEO Audit
A Search Engine Optimization audit can identify the strengths, weak points, dangers, and opportunities of your present website. Use this knowledge to construct a plan of what has to be carried over and what should be left. Find where your brand name can improve its content and behind-the-scenes optimization, and implement modifications with your site upgrade.
- Missing page titles
- Duplicate page titles
- Page titles over 512 pixels
- Page titles below 200 pixels
- Missing H1 tags
- Duplicate H1 tags
- Multiple H1 tags
- Missing meta descriptions
- Duplicate meta descriptions
- Meta descriptions over 923 pixels
- Canonical tags
- Broken internal/external links
- Structured markup usage (correct tagging, applicable page usage)
- Image alt text
- XML sitemap
- Duplicate content
- Pages indexed by Google
- Site speed and performance
- URL structure
This migration procedure can be time consuming and tiresome with a lot of moving pieces to view, however it is necessary for the development of your brand and its digital presence.
Be sure to download your backup files to protect your assets in case of a hidden disaster during the relocation. Complete your move before canceling any hosting strategy to protect your files and database details. As soon as you are confident in the shift of your website information, alleviate back on monitoring information so you can concentrate on promoting your site and maintaining SEO through content and optimization based on user trends.